RTD Tea Market Outlook of Top Companies, Regional Share, and Province Forecast 2032
RTD Tea Market Overview
RTD Tea Market size was roughly USD 40.542 billion in 2032,
and it is anticipated to grow at a CAGR of 6.65% from 2024 to 2032.
The RTD tea
market has witnessed a massive surge in the growth rate in the last few
years. The market's growth is primarily attributed to its feature of being
readily available and consumable. Furthermore, factors such as the availability
of various flavors and packaging and growing awareness regarding the positive
impact on the immune system are also likely to boost the market's growth over
the assessment timeframe. On the other hand, the increased consumption of RTD
coffee over tea will likely impede the market's growth.
Competitive Landscape
In the last few years, the global RTD
tea key market players has witnessed a massive surge in strategic
partnerships, acquisitions, product launches, etc. The global market for RTD
tea has prominent leaders such as Tata Global Beverages (India), Blu-Dot
Beverage Company (Canada), ITO EN LTD. (Japan), Inko's Tea (US), Hain Celestial
Group (US), Harney & Sons Fine Teas (US), Nestle S.A. (Switzerland), The
Republic of Tea (US), Snapple Beverage Corp. (US), Bearfield (Netherlands),
Dilmah (Sri Lanka), Unilever (UK), Starbucks Corporation (US), PepsiCo, Inc.
(US), Coca-Cola Company (US), and several others.
Regional Analysis
The RTD tea market is studied across five major regions: the
Middle East and African region, Latin American region, European region, North
American region, and Asia-Pacific region.
The MRFR analysis suggests that the RTD tea market in North
American region is anticipated to secure the top position in the global market
for RTD tea over the assessment era. The growing preference for healthy
beverages is the major aspect causing an upsurge in the regional market's
growth. The US is the top revenue pocket across the regional market, given the
higher middle-class population across the country.
The RTD tea market for the Asia-Pacific region is likely to
secure the second position globally. The regional market's growth is primarily
credited to highly populated countries such as India and China. Furthermore,
the growing number of geriatric populations across the region is another major
parameter likely to boost the demand for RTD tea across the region over the
coming years.
The European regional market for RTD tea is likely to hold
the third position globally. The regional market's growth is mainly given the
increasing disposable income across the region. In addition, the region has
witnessed a rise in the number of consumers being aware of wellness and
health-related products, which is causing a boost in demand for RTD tea across
the region.
The Latin American and Middle East, and African regions are
likely to exhibit moderate growth over the forecasted era. The slow growth of
the regional market is due to inadequate infrastructure and a lack of awareness
among people.
Segmentations
The global market for RTD tea has been segregated into
several segments based on packaging type, category, type, distribution channel,
and region.
Based on type, the global market for RTD tea is divided into
black tea, green tea, white tea, and many others.
Based on category, the global market for RTD tea is divided
into organic and conventional.
The RTD tea market is split into bottles packaging, cans
packaging, and cartons packaging based on the packaging type.
The RTD tea market has store-based and non-store-based
distribution channels based on the distribution channel.
Recent Developments
• April 2022- a leading alcohol brand trailblazing new
standards in the ready-to-drink and better-for-you beverage categories,
Loverboy announced the expansion of its strong product offerings of Sparkling
Hard Teas, Canned Cocktails, and Spritzes with the launch of their newest,
limited-edition innovation – Strawberry Lemonade Sparkling Hard Tea.
• April 2022- An award-winning craft distillery, alongside
the nine-time World Champion Boston Red Sox, Sugarlands Distilling Co., has
announced a multi-year strategic partnership. As a fraction of the transaction,
Sugarlands becomes a "Proud Partner of the Boston Red Sox" and will
also manufacture a ready-to-drink (RTD) co-branded iced tea lemonade moonshine
canned cocktail, distinctive to the New England market.
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