Fortified Juice Market Overview:
The global fortified juices market is mainly driven by the
growing demand for fortified foods that fulfill nutritional deficiencies and
the growing awareness about the health benefits of juices. The report studies
the global fortified juices market in detail to find out the major drivers and
restraints affecting the market’s movement, the key players operating in the
global fortified juices market, and the leading segments likely to dominate the
fortified juices market over the forecast period. The likely future growth
trajectory of the global fortified juices market is studied in detail in the
report to provide readers with actionable insights into the market’s movement
and likely development.
The global Fortified
Juice Market Size is expected to reach USD 2.92 billion by
2030, from USD 1.68 billion in 2018, at a CAGR of 7.10% during the forecast
period., according to a new research report from Market Research Future (MRFR).
The growing demand for healthier food and beverage options is likely to be a
major driver for the global fortified juices market over the forecast period.
Due to the water-based nature of juices, they are the perfect solvent for
mixing a wide range of nutritional components, including minerals, vitamins,
and probiotic or prebiotic formulations. Vitamins and trace minerals are among
the most commonly used fortifications in juices, as they dissolve readily in
fruit juices and are assimilated into the body easily without disturbing the
taste of the drink.
The increasing interest among major beverage producers in
fruit juice products is also likely to be a major driver for the global
fortified juices market over the forecast period. While aerated drinks have
been the norm in the beverage market, fruit juices have become increasingly
popular in recent years due to the growing awareness about their health
benefits. This has driven leading beverage producers such as Coca-Cola and
PepsiCo to invest in fruit juice brands. The growing customer demographic for fruit
juices is likely to drive the demand from the global fortified juices market
over the forecast period.
Competitive Analysis:
Leading players in the global fortified juices market
include PepsiCo Inc., Evolution Fresh, SunOpta Inc., Doehler Group, Diana
Naturals, Sudzucker AG, and Hain BluePrint Inc.
Industry Updates:
In November 2017, Indian food regulator Food Safety and
Standards Authority of India (FSSAI) announced plans to introduce fortification
labeling for food products in the country. The high market potential of India,
the second most populous country in the world and one of the world’s fastest
growing economies, is likely to make it a major regional market for fortified
juices in the coming years.
Regional Analysis:
The global fortified juices market is segmented into North
America, Europe, Asia Pacific, and the rest of the world.
North America, followed by Europe, dominates the global
fortified juices market due to the growing awareness about the functional
benefits of fortified juices in North America and increasing efforts taken by
beverage producers in North America to come up with innovative fortified juice
products. Asia Pacific is likely to exhibit steady growth in the market due to
the growing awareness about the utility of fruit juices and the increasing
availability of modern juice products in supermarkets and hypermarkets in urban
areas of the region.
Segmentation:
The global Fortified
Juice Market Overview is segmented on the basis of source,
nutrients, distribution channel, and region.
On the basis of source, the global fortified juices market
is segmented into vegetables, fruits, and mixed. The fruits segment is
dominating the global fortified juices market, followed by vegetables, owing to
its higher use in the beverage industry to prepare functional beverages.
On the basis of nutrient, the fortified juices market is
segmented into vitamins, minerals, probiotics, prebiotics, and others. The
probiotics segment holds a major market share due to the increasing awareness
about the importance of gut health and the benefits of probiotics in
maintaining and enhancing gut health.
On the basis of distribution channel, the global fortified
juices market is segmented into store-based and non-store based. The
store-based segment dominated the market in 2017 and is likely to maintain a
lead in the market over the forecast period due to the high preference among
consumers for one-stop shopping.
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