Fortified Juices Market Emerging Trend, Top Companies, Industry Demand and Regional Analysis
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| Fortified Juices Market |
Fortified Juices Market Analysis:
Fortified juices, simply put, are juices that are enriched
with prebiotics, probiotics, minerals, vitamins, and other ingredients for
enhancing the nutritive value of the juice or rendering a functional property.
These juices are rich in micronutrients such as vitamins and essential trace
elements. Fortification is used for increasing the micronutrient content of
juices or replacing nutrients that are lost in juice processing, thus playing a
crucial role to prevent dietary deficiencies.
The global Fortified
Juices Market Share is expected to reach USD 2.92 billion by
2030, from USD 1.68 billion in 2018, at a CAGR of 7.10% during the forecast
period, in accordance to the latest Market Research Future (MRFR) report.
Fortified Juices Market are available in the market in different types and
under different labels. The most common are prepared from vegetables, fruits,
or a combination of both. Fortified juices especially bottle gourd, bitter
gourd, gooseberry, aloe-vera, exotic fruits, and others are extensively
consumed by a good number of consumers owing to the fact that these help in
enhancing metabolism, solving gastric issues, and above all strengthening the
immune system.
Various factors are propelling the fortified juices market
growth. These factors, in accordance with the MRFR report, include growing
demand for functional beverages, increasing awareness about the various health
benefits of consuming fortified juices, and a growing number of
health-conscious people in developed economies.
On the contrary, region-specific accessibility of raw
materials and fluctuating prices of raw materials are factors that may hamper
the fortified juices market growth over the forecast period.
Market Segmentation:
The MRFR report provides a complete segmental analysis of
the fortified juices market report on the basis of distribution channel,
fortifying ingredient, and type.
Based on type, the fortified juices market is segmented into
blended/mixed juices, vegetable juices, and fruit juices. Of these, the fruit
juices segment will have the largest share in the market over the forecast
period. This is on account to its wide use in the beverage industry for
preparing functional beverages.
Based on fortified ingredients, the fortified juices market
is segmented into probiotics, minerals, vitamins, and others. Of these, the
probiotics segment will dominate the market over the forecast period. This is
owing to its burgeoning demand in the beverage industry and growing demand for
gut health drinks.
Based on distribution channel, the fortified juices market
is segmented into non-store based and store-based. The store-based segment is
again segmented into convenience stores, supermarkets and hypermarkets, and
others. Of these, the store-based segment will lead the market over the
forecast period owing to its one-stop shopping experience.
Regional Analysis:
By region, the fortified juices market report covers the
latest trends and growth opportunities across North America, Asia Pacific
(APAC), Europe, and the Rest of the World (RoW). Of these, North America will
lead the market over the forecast period. This is owing to the growing demand
for natural juices and the increasing awareness about the health benefits of
drinking fortified juices.
The fortified juices market in Europe is predicted to have
the second-largest share in the market over the forecast period. This is owing
to the growing awareness about the benefits of drinking fortified juices.
Moreover, the trend of consuming healthy product is also boosting the market
growth.
The Fortified
Juices Market Trends in the APAC region is predicted to grow
at the fastest pace over the forecast period. This is owing to the increasing
awareness about functional properties of fortified juices and growing demand
for functional beverages in Japan and China.
Key Players:
Key players profiled in the worldwide fortified juices
market report include Welch Foods Inc. (US), MARIGOLD (Singapore), The
Coca-Cola Company (US), Doehler Group (Germany), Diana Naturals (France),
SunOpta, Inc. (Canada), Sudzucker AG (Germany), Evolution Fresh (US), Hain
Celestial (US), and PepsiCo Inc. (US). Key players have incorporated several
strategies to create a niche in the market, such as partnerships,
collaborations, product innovations, and others.
August 2019: ZBiotics, a start-up based in San Francisco has
launched the world’s first-ever GMO probiotic to prevent hangovers. This
product is not regulated as a drug but as food.
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