Tea Infuser Market Size, Prices: Sales Analysis, Growth, Global Share, Top Companies Report
Top Boosters and Challenges:
Given the increasing prevalence of a fast moving and hectic
lifestyle among people, packaging vendors have been coming up with easy-to-use
infusing solutions such as tea infuser. Consumers’ growing preference for
beverages with aesthetic value like tea has also paved the way for huge
opportunities in the global market. Simply put, tea infusers are gaining
immense traction among individuals who prefer tea-based beverages.
Different materials are used to Tea Infuser Market, with the
most common available in the market being silicon, plastic, fiber, and metal.
Green tea and black tea require an effective infuser that enhances the flavors
of the beverage before being consumed, as a result of which the demand for tea
infusers has spiked incredibly over the years. These are available in a variety
of designs, sizes and shapes, on the basis of the consumer’s convenience and
requirements. The combination of these factors could boost the profit margin of
the tea infuser market in the following years. The latest market trend is the
introduction of next-generation tea infusers that prioritize sustainability,
health, wellness as well as convenience of the consumer. The industry is rife
with multiple innovations that are easy-to-use and travel-ready, leading to
market growth around the world.
Mounting awareness among people with regard to their health
has led to extensive market expansion, with tea infusers being hailed as an
effective healthy drink. Smart bottles that come along with tea infusers are
the new offering of manufacturers, which is fast garnering the interest of more
and more consumers. Another factor that is working in favor of the Tea Infuser
Market is the fast penetration rate of the ecommerce sector in consumer goods,
with most of the sales currently taking place via online modes. Given the
increasing preference for convenience products, innovative tea infusers with
different physical attributes are being launched to meet with the growing
requirements of the consumer.
Tea Infuser Market Overview:
Market Research Future (MRFR) confirms that the Tea
Infuser Market Size can secure a growth rate of 4.60%
between 2022 and 2030 (assessment period). The market can also attain a strong
valuation of USD 1,250.7 million by 2030-end, adds MRFR.
Regional Outlook:
The regional distribution of the tea infuser market covers
Europe, Asia Pacific or APAC, North America and RoW or Rest-of-the-World.
North America stands at the vanguard of the global market,
considering that the region is known for being largely inclined towards
technologically innovative products. Most of the world-renowned firms across
the globe are headquartered in the region, particularly in the US, lending
significant leverage to the market. As more and more people in North America
are progressively adopting a hectic and busy lifestyle, health concerns have
been on a rise. This situation has steered consumers towards products that are
viewed as health boosters, resulting in a higher intake of tea and subsequently
tea infusers. Other than the United States/US, Mexico and Canada are the top
performing markets in the region.
The tea infuser market in APAC can exhibit massive growth
between 2019 and 2024, mainly in view of the fact that tea is indigenous to the
culture of China as well as India, among other countries. The improving
economic status of the region along with the rising demand for convenience and
easy to prepare products has also resulted in noteworthy market development in
the region. Another growth enhancer in the market is the increasing acceptance
and use of ecommerce retailing among the people in APAC.
Europe has been one of the fastest adopters of tea infusers,
which has been favorable for the market. The prevalence trend of consuming
loose-leaf tea and combining different types among consumers benefits the
regional market.
Leading Industry Companies:
Leading companies operating in the global Tea Infuser
industry are Gifbera Inc. (US), Magic TeaFit LLC (US), Lifetime Brands, Inc.
(US), Bar Brat (US), Newell Brands Inc. (US), LoyalTea B.V. (Netherlands),
House Again Inc. (US), Shenzhen Milabao Housewares Co. Ltd (China), Fred &
Friends (US), True Fabrications, Inc. (US), to name a few.
Product innovations and new launches are the key strategical
moves made by the top brands in the global market. Mergers, partnerships, and
agreements are also among the prominent strategies adopted by the companies.
For instance, in March 2021, Mungyuen Li, based in London,
UK, introduced its latest portable tea infuser named Teasy. This tea infuser
helps achieve the proper infusion strength by separating the water from the tea
leaves inside the bottle. It also assists in visually assessing the infusion
color via a see-through cap while consuming cold and hot infusion at office,
home, or even on-the-go.
Market Segmentation:
The Tea
Infuser Market Overview has been considered for type and
distribution channel.
The tea infuser industry, depending on type, has been broken
down into tea ball infusers, tea infuser baskets, infuser teapots, travel mugs
& tea mugs, and more.
With respect to the distribution channel, the worldwide
market caters to store-based as well as non-store-based. The store-based key
categories are convenience stores, supermarkets & hypermarkets, and others.
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