kefir Market Research | COVID-19 Analysis, Drivers, Restraints, Opportunities and Threats
Global kefir Market Scope:
Kefir is a fermented drink
derived from milk or water. Kefir contains a high number of vitamins and
minerals and is one of the key sources of protein. It is a rich source of
probiotics content, calcium, and vitamin K, which helps to improve the
digestive process in humans. Kefir has comparatively less lactose comparing to
other natural dairy products; thus, it has gained attention from
health-conscious consumers. Rising inclination toward healthy food products is
boosting the global kefir market. Thanks to this factor, the global market for
kefir is estimated to reach a valuation of USD 3.30 billion by 2027 by
expanding at a CAGR of 6.40% during the forecast period from 2020 to 2027.
Changing eating habits and
inclination toward healthy food products is likely to favor the growth of the
global kefir
Market Research. By understanding this demand, the key players are
launching a range of flavored products and desserts, which is estimated to fuel
the market growth in the coming years as well. Additionally, raising awareness
among people about the health benefits of consuming kefir is driving growth of
the global kefir market.
Furthermore, the global kefir
market is witnessing growth at a most lucrative CAGR in coming future owing to
product improvisation for enhancing the shelf life of products is fueling
market growth. Additionally, increasing disposable income and desire for a
healthy and better lifestyle is leading to boost adoption of healthy foodstuff
and is likely to drive the kefir market.
Segmentation:
The kefir market is segmented on
type, distribution channel, and region.
Based on type, the kefir market
report is segmented into water kefir and milk kefir. Of these, the milk kefir
segment is estimated to dominate the global kefir market owing to ease in
production and processing protocol.
By distribution channel, the
kefir market is categorized into store-based and non-store based. The
store-based segment is sub-categorized into convenience stores, supermarket
& hypermarket, and others.
Regional Analysis:
Regionally, the kefir market is
segmented into North America, Asia-Pacific, Europe, and the Rest of the
World. Of these, North America is estimated to remain dominant in the global
kefir market during the estimated timeframe owing to high disposable income in
the region. Additionally, rising awareness about the health benefits of
consuming kefir and other related products is driving growth of the market in
the region. The demand for kefir-based products is growing; thus, to cater to
this demand, the key players in the market are increasingly introducing newer
products. This factor is estimated to benefit market growth in the coming
years.
Asia Pacific is estimated to
expand at a most lucrative CAGR in the coming years owing to changing eating
habits coupled with increasing disposable income in the region. Raising
awareness about the consumption of probiotic food in developing countries in
the region.
Competitive Analysis:
Some of the major companies in
the global kefir
Market Report include Lifeway Foods, Inc., Nestlé S.A., The
Hain Celestial Group, Inc., Fresh Made Dairy, Danone S.A., Maple Hill Creamery,
LLC., Green Valley Creamery, Redwood Hill Farm & Creamery, Liebert
Corporation, DuPont, Nourish Kefir, Best of Farms LLC, OSM Krasnystaw, Babushka
Kefir, and Valio Eesti AS. The key players in the market are adopting the
strategies for product portfolio expansion through research and development,
partnerships, agreements, and mergers and acquisitions.
Industry News:
The FDA expressed concerns over
possible misuse of kefir recently in 2019, to use in the name of dairy food on
plant-based product labels, when Lifeway Foods, Inc., one of the key
manufacturers in the kefir market raised concern. The organization will issue
guidance for more clarity on the appropriate labeling of plant-based products.
In 2019, GT’s Living Foods
launched a non-kombucha food line based on kefir. This product line includes a
range of fermented beverages with a less acidic taste profile.
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