Craft Soda Market Size, Rising Trends, Growing Demand and Business Outlook till 2027
Craft Soda Market Overview:
The global craft soda market is expected to register a CAGR
of 5.1% from 2020 to 2027. There is a rapidly growing global demand for craft
sodas.
Many in the industry refer to craft soda as ‘small batch’
soda. Craft soda is made from all-natural ingredients like honey and natural
sweeteners. It’s created in small quantities to ensure quality control.
They tend to be marketed in packs of four. Therefore, their
packaging and branding are different. These types of sodas tend to be more
expensive than regular sodas. Their prices are often marked up by up to 300%.
Craft
Soda Market Size was valued at US$ 596.54 Mn. in 2021 and the total
Craft Soda revenue is expected to grow at 3.9 % through 2022 to 2027, reaching
nearly US$ 733.34 Mn.
Many people are health conscious now. They find that
drinking alcoholic or regular sodas makes them gain weight and is bad for their
health in general. They prefer craft sodas since they are lower in calories and
contain less refined sugar.
Many nutrition professionals favor and promote craft sodas,
leading to their growing global popularity. They also come in innovative and
unique flavors and packaging and have a solid local presence,
Many people are also buying more gourmet food and meals, and
they find that craft soda is the perfect accompaniment to these.
There are challenges and restraints, though. Two restraints
are the availability of popular alternatives with a lower price point.
Stringent government regulations also matter. The silver lining, though, is
that more stringent government rules, regulations, and guidelines for using
artificial ingredients in beverages, along with how they are labeled and
packaged, could serve as a future growth driver.
Segment overview:
The global Craft
Soda Market Overview as been segmented based on category, packaging
type, distribution channel, and region.
By category:
The global craft soda market can be grouped into conventional
and organic based on category.
By distribution channel:
The global craft soda market can be grouped into store-based
and non-store-based by distribution channel.
By store:
The global craft soda market can be grouped into
supermarkets, hypermarkets, convenience stores, and others.
By region:
The global craft soda market can be grouped into North
America, the European Union, Asia-Pacific, South America, and the Middle East
and Africa.
Regional analysis:
The North American region is expected to enjoy the largest
market share for the forecast period. Many people in this region consume
various types of sodas regularly. Therefore, the demand for craft sodas is
high.
The United States of America is expected to register the
highest CAGR in the North American region. The reason is that many Americans
want to buy and consume these types of drinks.
The European Union is also expected to command a significant
market share for the forecast period. Many Europeans view craft sodas as a
healthy alternative to the traditional alcoholic beverages that have been
consumed in this region.
The Asia-Pacific region is expected to register the highest
regional CAGR for the forecast period. More people in this region are joining
the wealthier middle classes, becoming health-conscious. Also, more people in
this region are aware of the benefits of craft sodas.
Key Players:
As per MRFR the Global Key Craft Soda Market Players are:
Dr Pepper Snapple Group, Inc (US)
Appalachian Brewing Company (US)
Peak Drive Beverages (Canada)
Cannonborough Beverage Co. (US)
Five Star Soda (US)
Brix Soda Company (US)
Phillips Soda Works (Canada)
Bucksnort Soda Company ltd. (US)
Tuxen Brewing Company (Denmark)
Batch Craft Soda (US)
Industry News:
BrewDog is a Sottish company that brews drinks. It’s
planning to make craft sodas. Its brand is P.O.P sodas, and these will come in
four different flavors.
Reed’s Inc is a major American ginger brewer. It’s also
planning to enter the craft sodas market.
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